Founders, read this

The ads yourcompetitorskept paying for.

Every ad in your category still running after sixty days. Pulled from the public library, deduped, stamped with how long it has lasted. Nobody keeps paying for a loser.

0live ads pulled
0still running past sixty days
0brands with none
Your category

The wall

Every ad still running, oldest first

The Ad Library shows you everything and never tells you what lasted. This is only what lasted. Tap any card to open the real ad.

Format

What the winners do

Four habits, counted across the survivors

Counted across every surviving ad in the category, not sampled. Each with a real ad that does it.

By format

Which format actually lasts

Every live ad sorted by what it is, and the share of each that made it past sixty days. The number to brief against.

Brand by brand

How much of their work lasts

Bar is live ads. Orange is the part still running after two months. Two counts from the public library, nothing weighted.

Live adsPast sixty days

0 → 0

Where you sit

Two minutes on your own account

Live ads, and how many different arguments your newest twenty make. The card reads your square back.

Your numbers

Rough is fine. Active filter on, your country, catalogue ads counted once.

Group the duplicates. A new headline is not a new argument.
Few ads, many argumentsExploring, thin execution
Many ads, many argumentsWhat to double down on
Few ads, one argumentA territory nobody owns
Many ads, one argumentDepth, not more volume

What finished looks like

Reading the wall is the easy half

This is the half we are actually paid for.

65

Suntribe, pre-season

25 video and 40 static creatives in one block for a Swedish sunscreen brand, ready before the season opened.

2 days

Brief to test

Down from about eight weeks. Brief Monday, test Wednesday.

8 to 12

Formats a month

30 to 40 assets from one brief and one channel. The volume feeds a test plan; it is not the point.

The Playbook

Seven ways of reading your category

We send them as they are built. Nothing to sign up for.

Why we made this

Shaanks is a creative production partner. We make the ads: static, video, UGC, email design. Pulling a category apart like this is how we open every engagement, so handing it over costs us nothing and saves you the afternoon.

No gate, no form, no sequence waiting behind this page. You are reading it because we sent it to you.

Reading the wall is free. Building the ad that belongs on it is what we charge for.

Book twenty minutes →or reply with your numbers and we send the read back.